First Water

FIRST is a high-end water brand. The approach was to go against the tide of consumer water. No images of water, mountains, or deer. Blue? Nah. Green, maybe? Nope. Intrigue and mystique were the name of the game, and the leading player was a symbol called the monolith. The monolith embodies the essence of the […]

All In

A red and white graphic with a logo in the center that uses the words "All In" and a signature. The red and white uses soft gradients.

All In is an internally facing quarterly series for Andrew Cathy, CEO of Chick-fil-A. The visual identity is grounded in stylized expressions of the core Chick-fil-A brand and is intended to exude the energy of a morning talk show. — Design Direction, Design Lead ↓↓↓

Balabeam

A black logo with the text "balabeam" sits next to six colorful wooden toy objects on a yellow floor and light-colored background.

Balabeam is my bala-baby. This is a personal project that was born out of grievance. Long story short, I purchased a balance beam for one of my tiny humans, and it was garbage. So, I decided to make my own. — Design Direction, Fabrication, Naming ↓↓↓

NEXT 2023

A colorful sphere in shades of red, yellow, peach, blue, and purple rests on a light background with the word "NEXT" displayed in white at its center.

Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2023. Working within the abstract theme of culture. This work touched 10,000+. — Creative Direction, Design Lead, Art Direction ↓↓↓

NEXT 2022

Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2022. — Creative Direction, Design Lead, Art Direction ↓↓↓

NEXT 2019

Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2019. Working within the theme, care. This work touched 10,000+. — Creative Direction, Design Lead, Art Direction ↓↓↓