FIRST is a high-end water brand. The approach was to go against the tide of consumer water. No images of water, mountains, or deer. Blue? Nah. Green, maybe? Nope. Intrigue and mystique were the name of the game, and the leading player was a symbol called the monolith. The monolith embodies the essence of the […]
All In is an internally facing quarterly series for Andrew Cathy, CEO of Chick-fil-A. The visual identity is grounded in stylized expressions of the core Chick-fil-A brand and is intended to exude the energy of a morning talk show. — Design Direction, Design Lead ↓↓↓
Balabeam is my bala-baby. This is a personal project that was born out of grievance. Long story short, I purchased a balance beam for one of my tiny humans, and it was garbage. So, I decided to make my own. — Design Direction, Fabrication, Naming ↓↓↓
Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2023. Working within the abstract theme of culture. This work touched 10,000+. — Creative Direction, Design Lead, Art Direction ↓↓↓
Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2022. — Creative Direction, Design Lead, Art Direction ↓↓↓
Georgia, and the nation as a whole, has incredibly limited support systems available for parents and their children living with autism. The team at Elevation pushed to rectify this gap in care. With the founding of this new venture, a brand that spoke and assured not only the parents but also the children was a must. It was a pleasure to work with the team. The opportunity to create a truly impactful, life-buoying service is all too rare.
Jesse Itzler–the man, the myth–has built yet another extension of his empire. Build Your Life Resume (BYLR) is a coaching series dedicated to Jesse’s core ethos, live life without regrets. Jesse and his team reached out with a simple directive: It needs to be bold, brazen, and bad ass. Our partnership yielded this bombastic monogram. The coaching effort began in 2019 and has been popping off since.
Visual identity and environment design for Chick-fil-A’s Annual corporate event, NEXT 2019. Working within the theme, care. This work touched 10,000+. — Creative Direction, Design Lead, Art Direction ↓↓↓