Jesse Itzler–the man, the myth–has built yet another extension of his empire. Build Your Life Resume (BYLR) is a coaching series dedicated to Jesse’s core ethos: live without regrets. Jesse and his team reached out with a simple directive: It needs to be bold, brazen, and badass. Our partnership yielded this bombastic monogram. The coaching effort began in 2019 and has been popping off since.

Design Direction, Design Lead