Boosting Another Itzler Brand

Jesse Itzler–the man, the myth–has built yet another extension of his empire. Build Your Life Resume (BYLR) is a coaching series dedicated to Jesse’s core ethos, live life without regrets. Jesse and his team reached out with a simple directive: It needs to be bold, brazen, and bad ass. Our partnership yielded this bombastic monogram. The coaching effort began in 2019 and has been popping off since.


Felix is a graphic designer and art director based in Atlanta, GA. Please get in touch if you want to talk about a new project, or if you want to just talk.

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