All In is an internally facing quarterly series for Andrew Cathy, CEO of Chick-fil-A. The visual identity is grounded in stylized expressions of the core Chick-fil-A brand and is intended to exude the energy of a morning talk show.
Design Direction, Design Lead

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A large atrium filled with people looking at a man standing on a white stage in front of a red graphic that says "All In"
A red and white graphic with a logo in the center that uses the words "All In" and a signature. The red and white uses soft gradients.
A red and white graphic with the words "All In" and a signature. The red and white uses soft gradients.
A red and white graphic that uses a soft gradient over an woman in a denim jacket and yellow top.
Two people sitting on a couch framed by a red box using subtle gradients. The words "All In" are on either side of the box.
A red and white graphic with a logo in the center that uses the words "All In" and a signature. The red and white uses soft gradients.